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Dan S. Kennedy
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The No B.S. Direct Marketing: The Ultimate No Holds Barred Kick Butt Take No Prisoners Direct Marketing for Non-Direct Marketing Businesses Copertina flessibile – 18 aprile 2013

Edizione Inglese di Dan S. Kennedy (Autore), Ben Glass (Collaboratore), Craig Proctor (Collaboratore),
4,5 su 5 stelle 226
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No B.s. Direct Marketing: The Ultimate No Holds Barred Kick Butt Take No Prisoners Guide to Extraordinary Growth and Profits
No B.s. Direct Marketing: The Ultimate No Holds Barred Kick Butt Take No Prisoners Guide to Extraordinary Growth and Profits
21,89 €
Data di uscita: 4 luglio 2024.
Kennedy dares marketers to dramatically simplify their marketing, refocusing on what works. Updated to address the newest media and marketing methods, this marketing master plan from marketing master Kennedy delivers a short list of radically different, little-known, profit-proven direct mail strategies for ANY business. Strategies are illustrated by case history examples from an elite team of consultants all phenomenally successful at borrowing direct marketing strategies from the world of mail-order, TV infomercials, etc., to use in ’ordinary’ businesses including retail stores, restaurants, and sales.
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  1. Lunghezza stampa
    173 pagine
  2. Lingua
    Inglese
  3. Editore
    Entrepreneur Pr
  4. Data di pubblicazione
    18 aprile 2013
  5. Dimensioni
    15.24 x 1.91 x 22.86 cm
  6. ISBN-10
    1599185016
  7. ISBN-13
    978-1599185019
  8. Visualizza tutti i dettagli
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Descrizione prodotto

Dalla quarta di copertina


Radical Secrets of Direct Marketing Players”

Go behind the scenes and cash in on the undisclosed, off-the-record strategies of today’s top direct marketers. These high-profile techniques can be applied to your non-direct marketing business with amazing results and direct marketing guru Dan Kennedy can take you there.

Dan and his special guest contributors all phenomenally successful at borrowing direct marketing strategies from the world of mail-order, TV infomercials, etc. to use in ordinary’ businesses including retail stores, restaurants, sales careers reveal their radically different, super profitable methods and share actual advertising and marketing examples from their businesses.

Discover customer-getting, sales-boosting tactics you never knew existed and master Dan’s 10 Rules to Transforming Your Business into an Infinitely More Powerful Direct Marketing Business:

Rule #1: There Will ALWAYS Be an Offer or Offers
Rule #2: There Will Be Reason To Respond Right Now
Rule #3: You Will Give Clear Instructions
Rule #4: There Will Be Tracking, Measurement, And Accountability
Rule #5: Only No-Cost Brand-Building
Rule #6: There Will Be Follow-Up
Rule #7: There Will Be Strong Copy
Rule #8: It Will Look Like Mail-Order Advertising
Rule #9: Results Rule. Period.
Rule #10: You Will Be A Tough-Minded Disciplinarian And Put Your Business On a Strict Direct Marketing Diet

INCLUDES:
FREE Glazer-Kennedy University Webinar Series
FREE Elite Gold Insider’s Circle Membership*
FREE Income Explosion Guide & CD
FREE Income Explosion FAST START Tele-Seminar
DETAILS INSIDE!

L'autore


Dan S. Kennedy is a strategic advisor, consultant, business coach and editor of six business newsletters, he directly influences more than one million business owners annually. He is a champion of small business owners and entrepreneurs with a long track record of taking entrepreneurs to seven-figure incomes and multi-millionaire wealth.

Dettagli prodotto

  • Editore ‏ : ‎ Entrepreneur Pr; 2° edizione (18 aprile 2013)
  • Lingua ‏ : ‎ Inglese
  • Copertina flessibile ‏ : ‎ 173 pagine
  • ISBN-10 ‏ : ‎ 1599185016
  • ISBN-13 ‏ : ‎ 978-1599185019
  • Peso articolo ‏ : ‎ 284 g
  • Dimensioni ‏ : ‎ 15.24 x 1.91 x 22.86 cm
  • Recensioni dei clienti:
    4,5 su 5 stelle 226

Informazioni sull'autore

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Dan S. Kennedy

Dan S. Kennedy

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Recensioni clienti

4,5 su 5 stelle
4,5 su 5
226 valutazioni globali

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Ci sono 0 recensioni e 5 valutazioni dall'Italia

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Amazon Customer
5,0 su 5 stelle Loved the book
Recensito in Canada il 30 maggio 2019
Acquisto verificato
Entertaining and informative. Rules apply in today's marketing as it did when the book first came out
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L P
5,0 su 5 stelle Easy and insightful read
Recensito nel Regno Unito il 30 ottobre 2017
Acquisto verificato
Only took me a couple of days to finish it. It was an easy read and was highly insightful. After reading this book, you really start to notice direct marketing when you see it.
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jussimir
5,0 su 5 stelle Muit bom!
Recensito in Brasile il 8 febbraio 2017
Acquisto verificato
Excelente livro introdutório a trabalho de Dan Kennedy e ao Marketing Direto, informação sobre marketing por quem realmente faz marketing na prática, especialmente interessante por ser focado em negócios fora da bolha tradicional do Marketing Direto.
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Jazzdog
5,0 su 5 stelle A Bargain Book of Ideas for Local Businesses
Recensito negli Stati Uniti il 6 febbraio 2014
Acquisto verificato
I've been a follower of Dan Kennedy for awhile when I wanted to learn the art of copywriting. I rediscovered his direct marketing materials through this easy to read book. You will find more than nuggets in this book but a goldmine of information about the discipline of direct marketing. Dan is an expert guide on how to use and apply it and provides some excellent practical case studies on its implementation.

For the $12 you pay it's a steal. Even if you only get one or two ideas that you feel are good for you you'll be ahead of the game, but I'd wager you'll not have time to implement everything you'll discover here. Choose wisely.

Do not expect this book to "crack the code" of weaving social marketing into Direct Marketing. Dan is skeptical of value of social marketing for a local business using direct marketing - check out work of Kim Walsh-Phillips who has worked with Dan's company on cracking the code for them using Facebook. But start with this book first to learn the basics and the ground rules.

Dan makes frequent mention of his other books as providing more information to a specific topic discussed. Is this marketing his other books within his books going to offend some people? Possibly, if you object to an expert marketer doing what he preaches to others, and still providing value at the same time. Those critical of this strategy miss the point altogether.

Dan always offers great value in his products - even those costing many hundreds of dollars - but for this price you can't go wrong.
12 persone l'hanno trovato utile
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Lionel
5,0 su 5 stelle Droit au but
Recensito in Francia il 22 marzo 2015
Acquisto verificato
Merci Mr Dan "2-Milliards" Kennedy. Je recommande ce livre si vous en avez marre des Gourats (Gourou-Rats Qui Vident Vos Poches avec des Lancements Enchantés 10 000 Vidéos dans un salon Ikea et des Blogs Pour Être Riche Les Pieds En Éventails).

Vire tes Joueurs de Flûtes en lisant cette Bible et sois Authentique envers tes clients.
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